Hospitality leadership in this season of COVID-19

Recently the #WDYS4 marketing team shared a Forbes article with me about the hotel industry's sustainability (or lack thereof) during the current coronavirus crisis without government funding, suggesting that I write a blog responding to the issues raised.

My first reaction was no way. This was a political grenade. Hospitality leadership is about creating environments where people have memorable and positive experiences. Anything that might upset or cause conflict should be avoided.

But just as my "don’t get involved, don’t take sides, avoid conflict" inner-self was attempting to control my actions, I stopped, stepped back, and choose instead to listen to my inner voice -- centered within the “What Do You Stand For” four pillars of leadership.

Think Big
The hospitality industry employs millions. Imagine if we spoke as one voice. The auto industry employs far fewer people, yet their voices have influenced governmental policy very effectively for years. If they can be “bailed out”, why not us?

Act Small
Behind everyone employed it the industry is a family or a community that is impacted by the jobs potentially lost without government intervention. They deserve someone to speak for them.

Fail Fast
This is a low risk ask. A letter or email to our local government officials can influence the right decision makers.

Teach
As leaders we need to share this need and information with our employees so they learn to embrace the power of the industry speaking as one voice.

So now with my eyes and mind wide open, I am believing leaders in hospitality can make a difference in the government’s decision to support the needs of our millions of employees and their families. I hope you will join me and choose to stand up and make a difference!

~ AK